Greene King Pub Partners rolled out its largest ever Christmas support package to tenants and licensees after its team travelled across the country to share exclusive deals and bring pub operators together with suppliers.
The team hosted events in Doncaster, Edinburgh, Camberley and Royston, welcoming partners from more than 200 of its pubs around the county. Publicans had the chance to purchase exclusive, one-off deals on the day and also to take advantage of key advice on the latest market trends and favourites. There was also a range of suppliers on hand to discuss their products.
“It’s been really positive and we’ve had so much engagement,” said Natasha Crotty, marketing manager for Pub Partners. “People like to engage with the suppliers in their own time and by getting everyone together in one room we’re helping our pubs meet the key people that can benefit their business.”