Punch has developed three new menus, categorised by pub and customer type, to maximise food sales across its leased and tenanted estate.
Currently being trialled in six pubs, the full launch is planned for Spring 2018. A ‘Village Pub and Kitchen’ menu has been designed for destination pubs that regularly welcome new customers, ‘Pub Classics’ will be available for those that suit more traditional British pub dishes, and ‘Our Local’ will offer on-trend dishes for pubs with a more discerning customer base.
The menus have been created as a result of in-depth consumer insight, publican feedback, wider market information and the latest food trends. To further support publicans with their food offer, Punch will carefully select menu ingredients from a wide range of national and regional suppliers.
The Punch Buying Club team have also joined forces with the food team at Punch to bring a series of blogs to inspire publicans looking to create or enhance their food offer. The articles look at what goes into creating a successful pub menu, sourcing the food and developing the dishes, as well as learning how food is priced and what goes into designing and marketing a new menu.
“It is important for us to ensure we are offering not only our managed pubs support with seasonal menus, but also our leased and tenanted publicans,” says Andrew Jobes, head of food at Punch. “Pub food is unique to the British market and we are aware that customers are looking for high quality food with some innovation. We really hope we have managed to achieve this with these menus.”