Super Bowl generates record sales for ETM Greenwood brand

Super Bowl generates record sales for ETM Greenwood brand

The American Super Bowl game, held on 4 February 2018, generated record sales figures for ETM’s bar and premium sports lounge brand Greenwood.

ETM has reported a 48% growth in like-for-like sales for the week ending 11 February, with revenue more than doubling on Super Bowl Sunday, which saw the Greenwood team pull nearly 3,000 pints and flip over a 1,000 burgers.

Greenwood is located in London Victoria’s Nova development, and has been open for just over a year, placing itself in the market as a premier sporting destination showing the world’s largest fixtures and tournaments.

“We are thrilled with last week’s performance and with a fantastic year of sport – Six Nations, World Cup, Commonwealth Games and Ryder Cup – we are confident Greenwood will continue to thrive along with our other sports-friendly sites in the City, the recently opened Broadleaf and Long Arm Pub & Brewery,” comments Ed Martin, founder of ETM.