Greene King targets food waste with new app

Greene King targets food waste with new app

Greene King has joined forces with Too Good To Go in order to offer customers surplus carveries at a discount at the end of the day.

Established in the UK in 2016, Too Good To Go enables customers to save meals towards the end of the business’ day from going to waste. Meals are typically half price or less, with the Greene King carveries costing from only £3.29.

The app allows customers to see a map that shows how many un-sold meals are available at local pubs, bakeries, cafés, etc. Users then select what they want, pay via the app and collect their meal within a certain timeframe.

The partnership will see all Greene King Pub and Carveries, and Farmhouse Inns get on board with the app in April to coincide with the launch of the spring/summer menus. This follows a successful trial in 19 pubs last year.

Since Greene King’s trial began, over 1,000 carveries have been saved from being wasted. Each meal, which is served as a take away, contains a serving of meat, roast potatoes and vegetables in a recyclable container along with a pot of gravy.

Greene King is the first pub company to pledge sending zero waste to landfill by 2020 and currently diverts 98.6% of its waste from landfill.