Kevin Georgel will step down as CEO of Admiral Taverns in order to take over at St Austell Brewery at the beginning of next year.
Georgel (pictured) will be appointed as St Austell’s new chief executive when the current CEO James Staughton retires in January 2020.
The Admiral Taverns CEO has been a non-executive board member at St Austell Brewery for four years, and will step down from his five-year tenure at Admiral in order to take on the new role with the independent family owned business.
“On behalf of the board, shareholders and the entire team at St Austell Brewery and Bath Ales, I am thrilled that Kevin has agreed to take on the role of CEO when James retires and excited that he will lead our business into its next chapter,” says chairman of St Austell Brewery Will Michelmore. “While we are fleet of foot and adapt to changing market opportunities, St Austell Brewery is proud to take a long-term view and I am pleased that today’s announcement of both Kevin and James’ plans will enable a smooth handover of this key role from January 2020.
“I would like to personally thank James for the huge contribution he has made to our company. Under his leadership our business has grown significantly with beer production increasing tenfold and our pub and wholesale businesses extending from Cornwall to Bristol and beyond. James’ passion for the company means he will hand over the business in excellent heart to Kevin.”
When Staughton steps down as CEO, he will take on the honorary role of president of the company and will continue to support the business in an ambassadorial role.