Innis & Gunn taprooms toast festive season

Innis & Gunn taprooms toast festive season

Scottish craft brewer Innis & Gunn has praised the successful revamp of its retail estate, which has delivered strong sales growth across the festive period.

The brand currently operates three venues in Scotland (Glasgow, Dundee and Edinburgh) with December sales up 16% across the board, aided by a 35% year-on-year uplift in festive covers and 42% increase in Christmas gifting.

“Our festive dining and gifting campaign has been a great success,” says Steve Drew, retail operations director at Innis & Gunn. “These are results that the team can really be proud of and are testament to the hard work they put in every day.

“It’s clear from both the sales results and amazing feedback we’ve received from customers that the refurbishment programme of our bars has been a hit with our existing fans and also recruited a raft of new supporters. We’re looking forward to welcoming even more of them through the doors in 2020.”

Following the success of the bar transformations from ‘Beer Kitchens’ to Brewery Taprooms, Innis & Gunn intends to expand its retail portfolio in 2020 and is currently on the lookout for suitable sites across Scotland.

A further Brewery Taproom will also be opened in 2021 at new the Innis & Gunn Brewery in Edinburgh.