Craft Union has launched Tears for Tiers, a campaign helping local communities throughout the ever-changing Covid-19 restrictions.
Over the next few months, volunteers from across the Craft Union community will help organise local food banks to feed the hungry, help hospitality’s homeless and start toy appeals to ensure every local child wakes up on Christmas morning to a present.
Craft Union, a managed division of Stonegate after its acquisition of Ei Group earlier this year, is working in partnership with hospitality charity partner Only A Pavement Away, supporting them by also raising funds for the charity.
“As we continue to navigate our way through the pandemic, it is becoming more apparent that our operators want to do as much as they can to help and be there to support their local communities,” says Frazer Grimbleby, operations director for Craft Union. “Although we cannot trade as normal, our pubs have continued to be community hubs, and our local heroes are, as always, there to support those people who need them most. Tears for Tiers is just one of the many initiatives that our operators are undertaking to help their community.
“As no one really knows what 2021 will look like in the new Covid-19 world, it is important that we continue to work together and help others in any way we can, continuing to keep spirits high.”