Alex Proud to open Sinners in Hoxton

The latest venue from Proud is opening in east London.

A new dining, drinking and entertainment venue is soon to open in Hoxton.

Sinners is the latest venue from Alex Proud, founder of the Proud Group. It is encouraging guests to 'sip, savour and sin into the early hours'. 

The multifaceted space will include The Eden Lounge by Sinners on the ground floor, and Sinful entertainment on the lower ground. The business says the space will be a place to work and play, drink and eat, and be entertained.

Opening this month, The Eden Lounge by Sinners is an all-day dining lounge and a hub for remote workers. Its botanical garden-inspired interior features comfortable seating, natural light, and lush greenery.

Its brunch menu features French Toast, Rhubarb Jam and Orange Yoghurt, or Hummus, Poached Egg, Harissa Oil, Sun-Dried Tomatoes and Flatbread. There's also Croquettes, Grilled Prawns, Spring Rolls and Kofte. 

For those in the mood for something more substantial, any dish from The Forbidden Feast section is cooked over an open fire grill.

While little detail has been provided so far, the business says that at night the transformation of Sinners begins. Guests can head downstairs, where an immersive spectacle of dining and live shows await. "A place to bid the day farewell and let the night truly come alive."


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