The Sisterhood celebrates summer of women's sport

This summer, Leeds and Manchester sports bar The Brotherhood of Pursuits and Pastimes is putting the spotlight on women’s sport, as the country gears up to support the Lionesses and the Women’s England Rugby World Cup team.

Throughout July, August and September, the venue will once again rebrand as The Sisterhood, supporting both tournaments as the England team heads to Switzerland to defend their title and England prepares to host the Women’s Rugby World Cup.

Building on the success of the rebrand, which was first created during the Women’s Euros 2022, The Sisterhood returns with a more inclusive programme than ever before. 

Sponsored by Heineken, The Sisterhood campaign champions women in sport with a community-first approach that engages local women’s football and rugby clubs, celebrates representation and supports equality in the game.

Euros

This year, The Sisterhood will go beyond the screens to create a live, immersive experience. On matchday, customers can expect both venues to be decked out with Sisterhood England bunting, table favours and goodie bags. Plus, there’ll be a free pint of Heineken for every customer when the first England goal is scored.

There will also be food and drink promotions, confetti cannons, live drummers and saxophone players to turn the pre- and post-match build-up into a high-energy celebration. 

Rugby World Cup

Throughout August and September, all eyes will be on the women’s Rugby World Cup, which has been expanded to include 16 teams and will be hosted across eight venues and cities throughout England.

Fans can expect the same atmosphere and fun throughout the tournament, with plenty of surprises and celebrations planned to make every match one to remember.

The Brotherhood director and founder, Seema Dhiman, comments: “The Sisterhood is more than a name change, it’s a statement of solidarity, celebration and support for women in sport. We hope to engage local communities, particularly women’s football and rugby clubs, and promote greater inclusivity and representation in the game.”

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