London Wine Fair to spotlight craft brews for the first time
BREW//LDN partnership
Pub & Bar readers now have an extra reason to visit this year’s London Wine Fair; the 2026 edition will feature a dedicated space for craft beer and cider for the first time in the event’s 45-year history, thanks to its partnership with BREW//LDN. The first 100% trade-dedicated platform for craft beer and cider producers at the show comes as a result of demand from the Fair’s audience who have increasingly called for artisan beer and cider content as buying remits expand, particularly amongst pub and bar outlets, and from craft brewers looking to get in front of this audience.
The inaugural BREW//LDN section will accommodate up to 50 exhibitors. Breweries and cideries who have confirmed to date span both UK and international producers and include: ABK Beer; Arbor Ales; Attic Brew Co; Big Hug Brewing; Bunta Beer Co; Chance Cider; Cold Town Beer; Freedom Brewery; GoodH Brewing Co; Gravity Theory Cider; Lonkero; Lost in Town Brewery; Napton Cidery; Prime Time Lager; Red Fin Cider; Seven Bro7hers Brewery; Showerings Cider; Tap Social; and Twice Brewed Brewhouse. BREW//LDN will be located adjacent to Signature Serve – in which Walthamstow based Pillars Brewery is exhibiting – and the No & Low section of the show, showcasing the latest innovations from the fastest growing sector of the drinks industry.
London Wine Fair 2026 will take place from 18th to 20th May at Olympia. Pub and bar operators looking to attend can register now, via londonwinefair.com
@londonwinefair | #lwf2026 #londonwinefair2026
