F1 prepares for most ever races
The new F1 season begins on 2 March in Bahrain.
For the first time ever, the FIA Formula 1 Championship will feature 24 races from 21 countries in 2024.
With the season set to begin in Bahrain on 2 March, pub and bar operators can now add each race into their calendars. Last year, the opening Bahrain Grand Prix attracted almost 1m viewers in pubs and bars, one of the highest ever for Formula 1.
This season is set to feature 24 races, one more race than the previous year, with the return of the Chinese Grand Prix for the first time since 2019.
A new edition to this season is that three races in 2024 will take place on a Saturday, rather than a Sunday, in Bahrain, Saudi Arabia and Las Vegas.
This means the opening Grand Prix in Bahrain aligns with Saturday night football, encouraging sports viewers to stay in venues for longer.
"We are very excited about the upcoming 2024 Formula 1 season," says James Tweddle, director of hospitality at Sky Business. "With out of home viewing figures being smashed year on year for Formula 1, alongside a record-breaking season of 24 races, this provides a great opportunity to get fans staying in venue longer and spending more."
All F1 race weekends will be exclusively live on Sky Sports F1 and available to watch in Ultra HD.
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