Hawthorn partners with Chasing the Stigma
Hawthorn has announced a partnership with Chasing the Stigma, a national mental health charity.
Pub company Hawthorn has announced a partnership with Chasing the Stigma, a national mental health charity, to provide local communities access to mental health support throughout its pubs.
Through the partnership, the business aims to support the people who work, drink and live near its community pubs.
Chasing the Stigma was established in 2017 to normalise mental health, eradicate stigma and enable everyone in the country to be able to access clear pathways to mental health care.
As such, Hawthorn’s operators and pub partners will have the opportunity to train to become Ambassadors of Hope, ensuring mental health awareness and care is integrated within pubs. By learning how to effectively talk about mental health and illness, and learn what to do in a mental health emergency, teams can continue to play an important role in their communities and, if sought, provide support to pub goers who may be less likely to speak up about the need for help.
“The mental health of our friends, family, partners and operators has never been more important than it is now," says Jennie Tucker, head of marketing for Hawthorn. "A good pub landlord should be a friend, a confidant, and a shoulder to cry on, so we’re proud that our partners and operators will create an environment of understanding through this partnership with Chasing the Stigma.”