HEINEKEN UK is re-energising the on-trade's fruit cider offering with the launch of two new Old Mout flavours. This gives pubs and bars even more chance to tap into high consumer demand for refreshing ciders this spring and summer.

Available to order from March, Old Mout Strawberry & Apple is packed full of natural fruit flavours and builds on the success of Old Mout’s popular fruit cider portfolio. 

Strawberry & Apple follows the recent addition of Old Mout Pineapple & Raspberry Alcohol Free. Old Mout Pineapple & Raspberry Alcohol Free taps into the growing alcohol-free trend, with 36% of Brits having recently drunk an alcohol alternative in the on-trade[1].

“Some 33% of all cider serves are ordered by Generation Y drinkers, who are also some of the most adventurous drinkers in Britain’s on-trade. Old Mout’s newest launches present a clear opportunity for our customers to tap into this highly engaged customer base, who seek exciting new flavours from trusted brands when drinking in pubs and bars,” Rachel Holms, Cider Marketing Director said.

“HEINEKEN UK is a cider category leader and always looking to bring drinkers new and exciting flavours,” continued Rachel Holms, Cider Marketing Director. “Our latest flavour launches hit the market for consumers looking for fresh, bold new flavours of cider. Operators stocking drinks that appeal to this demand set themselves up to win additional sales from drinkers seeking alternative choices.”

Available in the UK on-trade from March, Old Mout Strawberry & Apple, and Old Mout Alcohol Free Pineapple & Raspberry, will launch in single 500ml bottles. The new launch will be supported by a multi-million-pound media campaign that will run across TV and social channels to promote the launch.

Pub and bar operators can stock up on new Old Mout flavours by going to https://direct.heineken.co.uk/huk/en/OldMout

[1]CGA No/Low Report 2021