Farr Brew take on second pub with Greene King
Farr Brew has launched its seventh pub, after taking on the lease of The Bell in Tring.
Hertfordshire-based brewery Farr Brew has launched its seventh pub, after taking on the lease of The Bell in Tring.
The pub has reopened its doors after a £300,000 investment by owner Greene King Pub Partners.
It will be operated by Farr Brew, which also runs Greene King's The Elephant & Castle in Wheathampstead. That pub recently won Best Rural Craft Beer Pub at the SIBA Business Awards.
“As a growing pub operation, we are delighted to have opened our second pub in partnership with Greene King Pub Partners," says Nick Farr and Matt Elvidge, founders of Farr Brew. "The pub has been transformed through its investment and we look forward to welcoming new customers through its doors to experience our great beer and wonderful hospitality."
Best to invest
The £300,000 investment has been used to transform The Bell, which is believed to be one of the oldest pubs in Tring, into an upmarket and contemporary pub.
Inside, the pub has been redecorated with new fixtures and fittings, including new seating, lighting, tables and a newly built bar.
Outside, the pub’s courtyard garden has also been transformed into a new eating and drinking area. Externally, the pub has been painted a new colour and new signage put in place to reflect its new offer.
"Our £300,000 investment has transformed The Bell," says Dan Robinson, managing director of Greene King Pub Partners. "I am delighted to be growing our successful business partnership with Farr Brew as we help them to grow their award-winning pub business. I look forward to seeing The Bell go from strength-to-strength as their second pub with us."
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