Stonegate and HUK launch Pub Alone Campaign

Stonegate Group and Heineken UK have joined forces to launch a new campaign this festive season. 

Through the 'Pub Alone' project, the businesses aim to spark meaningful conversations on loneliness and encourage people to connect and build new relationships in safe, welcoming pub environments over the holiday period.

In its venues that use its MiXR app, Stonegate Group will be donating £75,000 to Heineken UK’s charity partner Marmalade Trust, the UK’s leading loneliness charity.

"Our pubs have always been at the heart of communities, especially during the festive season," says David McDowall, CEO at Stonegate Group. "We are committed to bringing people together in safe, inclusive spaces where everyone feels welcome and can forge meaningful relationships. Partnering with Heineken UK allows us to amplify this message, combining our commitment to community with their dedication to addressing loneliness."

It's (not) gonna be lonely this Christmas

The two businesses have highlighted that loneliness extends beyond older generations, with those aged 16-29 more than twice as likely to report feeling lonely as those over 70. 

Pub Alone will bring the spirit of togetherness to life by sharing real stories that showcase the magic of the pub at Christmas, seen through the eyes of those who experience it firsthand. These 'Tales of Togetherness' will unfold across social channels, celebrating the special moments that make the pub so meaningful during the festive season.

As part of the campaign, there will be a MiXR Advent Calendar, a festive advent calendar with daily prizes, including offerings from Birra Moretti, adding a fun, interactive way for guests to enjoy the season and win rewards.

"Christmas is a wonderful time for many, but it’s important to remember that it can also be a different experience for those feeling alone," adds Will Rice, on-trade director at Heineken UK. "Through our joint Pub Alone campaign, we want to encourage communities to support one another and break the silence on loneliness. Teaming up with Stonegate Group and channelling funds raised towards our partner charity, Marmalade Trust, allows us to reach more people than ever, fully aligning with our goal to alleviate the stigma of loneliness currently felt in the UK."

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